Shannon Moore

What to Do After Your Trademark Search Comes Back Clear featured image

What to Do After Your Trademark Search Comes Back Clear

Your Trademark Search Came Back Clear — But Is the Result Actually Reliable? Getting a clear trademark search result feels like a win. It means your brand name appears to be available, and you’re one step closer to moving forward with confidence. But before you start filing paperwork or scaling your brand, there’s one question

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USPTO Trademark Search vs. Professional Trademark Search featured image

USPTO Trademark Search vs. Professional Trademark Search

What Is the Difference Between the USPTO Trademark Search and a Professional Trademark Search? If you are getting ready to file a trademark application, you have probably come across two options for searching existing marks: the USPTO’s free Trademark Search tool and professional trademark search services. They are not the same thing — and understanding

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How Celebrities Are Using Trademarks to Fight AI Deepfakes featured image

How Celebrities Are Using Trademarks to Fight AI Deepfakes

Celebrities Are Trademarking Their Voices and Likenesses to Fight AI Deepfakes Celebrities are filing federal trademark applications to protect their voices, images, and signatures phrases from unauthorized AI-generated content — and the trend is growing fast. You may have seen the headlines. Major names in entertainment have started using trademark law as a tool to

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One Trademark Class vs. Multiple When Do You Need Both featured image

One Trademark Class vs. Multiple — When Do You Need Both?

Filing in One Trademark Class or Several? Here’s How to Decide When you’re preparing to file a trademark application, one of the first decisions you’ll face is which class — or classes — your goods and services belong in. It sounds straightforward until you realize there are 45 international trademark classes, and your brand might

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Do I Need a New Trademark After Changing My Business Name featured image

Do I Need a New Trademark After Changing My Business Name?

What Happens to Your Trademark When You Rebrand? If you’ve recently changed your business name or you’re considering a rebrand, you might be wondering: Do I need a new trademark? The short answer is: usually, yes — but the specifics depend on how much your name changed, what your current trademark covers, and how you’re

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My Trademark Was Cancelled — Now What featured image

My Trademark Was Cancelled — Now What?

My Trademark Registration Was Cancelled — Here’s What You Need to Know Discovering that your trademark registration has been cancelled is jarring — especially if you didn’t see it coming. Whether the cancellation happened because of a missed filing deadline or a third-party challenge, the questions that follow are usually the same: Can I get

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I'm Starting a Business — When Should I File a Trademark featured image

I’m Starting a Business — When Should I File a Trademark?

When Should You File a Trademark When Starting a Business? You’ve got the business idea. Maybe you’ve already landed on the perfect name. Now you’re wondering — do I need to file a trademark right now, or can that wait? It’s one of the most common questions new business owners ask, and the answer matters

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What Is Commercial Impression and Why Does It Matter in a Trademark Conflict featured image

What Is Commercial Impression and Why Does It Matter in a Trademark Conflict?

Commercial Impression & Why It’s Central to Likelihood of Confusion Analysis When most people think about trademark conflicts, they picture two identical names going head-to-head. The reality is more nuanced — and more important to understand before you invest in a brand name. One of the central concepts in trademark law is something called commercial

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Why Two Trademarks Don't Have to Match to Conflict featured image

Why Two Trademarks Don’t Have to Match to Conflict

Two Trademarks Don’t Have to Be Identical to Conflict One of the most common misconceptions about trademarks is that conflicts only happen when two marks are exactly the same. If someone else has “SunBright” registered and you want to use “SunBright,” sure — that’s an obvious problem. But trademark law casts a wider net than

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My Trademark Application Was Approved – What Happens Next featured image

My Trademark Application Was Approved – What Happens Next?

Your Trademark Application Was Approved — Here Is What Comes Next Getting that approval notice from the USPTO is a genuine milestone. You filed, you waited, and now your mark has cleared the review process. But trademark registration is not the finish line — it is more like the starting point for long-term brand protection.

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Trademark Search featured image

Trademark Search

What Is a Trademark Search and Why Does It Matter? Before you file a trademark application, there is one step you should never skip: the trademark search. A comprehensive trademark search is an investigation into existing trademarks — registered marks, pending applications, and marks that have never been formally registered — to determine whether your

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