Here’s What the New USPTO Serial Number Series Means for Your Trademark Application Starting July 18, 2026, the United States Patent and Trademark Office (USPTO) will begin assigning new trademark application serial numbers that start with “50” instead of continuing the current “99” series. This is simply a numbering update, not a change to how […]
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2026 Trademark Filing Changes Under Nice Classification 13 If you’re planning to trademark a brand name, logo, or product in 2026, there’s an important update you should know about. The 13th edition of the International Classification of Goods and Services, known as the Nice Classification, officially entered into force on January 1, 2026—and it brings
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Trademark Lessons from the LAS VEGAS ATHLETICS The name “Athletics” has been part of American sports history for over a century. From the Philadelphia Athletics to today’s Oakland A’s, the brand has moved cities, built generations of fans, and become synonymous with sports identity. Recently, Athletics Investment Group LLC filed trademarks for LAS VEGAS ATHLETICS
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A Simple Guide to USPTO Trademark Resources Navigating the trademark registration process can feel overwhelming, especially if you’re new to it. Luckily, the United States Patent and Trademark Office (USPTO) offers several important guides and manuals designed to help business owners, entrepreneurs, and their representatives understand trademark law and application procedures. This post breaks down
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Secure Your USPTO Account with Multifactor Authentication Protecting your USPTO.gov account is more important than ever. With increasing online threats and federal security requirements, the USPTO is updating its login process. If you currently use email for verification, you’ll need to switch to a more secure multifactor authentication (MFA) method before October 31 to maintain
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USPTO Identity Verification Guide for Trademark Filers If you plan to file a trademark application with the United States Patent and Trademark Office (USPTO), you’ll need a verified USPTO.gov account. This identity verification step helps protect your trademark, your business, and the USPTO system from scams and unauthorized activity. Here’s what you need to know
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USPTO Cancels 52,000+ Trademarks Over Fraud In early 2025, the U.S. Patent and Trademark Office (USPTO) announced a major action affecting more than 52,000 trademark registrations. These registrations, filed between 2016 and 2023, are being cancelled or reopened for review because the USPTO discovered serious problems with how the filings were submitted. What Went Wrong?
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Misleading Trademark Notices Trademark owners often receive official-looking mail or email that urges immediate action to “avoid penalties” or “keep your trademark active.” But most of these are just marketing scams. Here’s what these scams might look like: A letter with “United States,” “Trademark,” or “Agency” in the name A company claiming your rights will
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How to Spot Fake USPTO Websites, Emails, & Phone Calls Scammers are getting smarter—and bolder. They often mimic USPTO websites, email addresses, and even phone numbers to trick you into handing over sensitive information or paying fake fees. Here’s how to protect yourself: Watch for fake USPTO websites.Scammers create websites that look nearly identical to
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How to Spot Trademark Scams If you’ve applied for a trademark, you might become the target of a trademark scam. These fraudsters can be extremely convincing. They prey on small business owners, entrepreneurs, and startups who may not be familiar with how the trademark process works. Some scammers send official-looking emails. Others pretend to call
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