Navigate the maze of trademark application with our curated series. Unlock tips, tricks, and strategies for a smooth trademark journey.
How to Trademark in California Picture your brand name lighting up like the Hollywood sign or rolling off the waves like a surfboard at Venice Beach. California is a place where bold ideas and standout brands take center stage — and protecting those names is key to standing out in this iconic business landscape. Whether […]
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New Rule Alert: Easier Way to Update International Trademarks in the U.S. If you’ve registered your trademark internationally through the Madrid Protocol, there’s a new rule in the U.S. that might make things easier for you. Starting July 2, 2025, the United States Patent and Trademark Office (USPTO) will allow a partial replacement of your
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Can You Change a Trademark After Filing? Filing a trademark is a big milestone for any business—but what happens if something needs to change after you’ve submitted the application? Maybe your business has shifted slightly, or you realized a tweak is needed. This is a common concern for small business owners, startups, and entrepreneurs. So,
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How Long to Register a Trademark in 2025? For small business owners, startups, and entrepreneurs, securing a trademark is a crucial step in protecting a brand. However, one of the most common questions asked is: how long to register a trademark for a name or logo? The answer isn’t always straightforward, as the United States
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2025 Trademark Fee Changes As we move into 2025, significant changes are coming to the U.S. Patent and Trademark Office (USPTO) fee structure. These adjustments aim to ensure the agency can continue providing the resources necessary to administer trademarks effectively. If you’re planning to register or maintain a trademark in 2025, it’s essential to understand
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6 Trademark Registration Benefits Trademarks play a critical role in protecting a business’s brand identity and ensuring a distinct presence in a crowded market. For small and medium-sized businesses (SMBs), securing a trademark can be the difference between maintaining brand recognition or facing brand dilution. This post explains the benefits of trademark registration, why a
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7 Common Trademark Mistakes Trademark mistakes can be costly, affecting your brand identity, time, and money. Registering a trademark is crucial for protecting your business, but even small errors can lead to significant issues. In this post, we’ll cover common trademark mistakes, their impact, and how to avoid them. No time? TradeMark Express provides a
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Understanding the USPTO’s New Trademark Audit Process The United States Patent and Trademark Office (USPTO) has updated its audit process, specifically changing how it selects registered trademarks for audit during the post-registration maintenance phase. This adjustment is essential for all trademark owners, as the goal is to ensure each registered trademark is genuinely in use
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Trademark Notice of Allowance The trademark application process involves several key milestones, one of which is the Trademark Notice of Allowance (NOA). If you’ve received this notice from the USPTO, your trademark journey is moving forward, but there are still crucial steps to take to ensure your mark is fully registered. In this post, we’ll
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Trademark Application Examination When it comes to building a brand, a trademark serves as an essential pillar. A trademark not only protects your brand name or logo but also distinguishes your goods and services from those of others. In the journey toward obtaining a Federal trademark through the United States Patent and Trademark Office (USPTO),
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Trademark Section 15 Maintaining a registered trademark is essential for long-term brand protection. One optional yet highly beneficial step that trademark owners can take is filing a Trademark Section 15 declaration. This filing is designed to further secure your trademark rights, making it harder for others to challenge the validity of your mark. In this
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Trademark Section 9 Trademark Section 9 renewal is crucial for maintaining your trademark registration and protecting your brand’s identity. While using your mark in commerce is important, you also need to submit regular filings to prove your trademark is still active. One of the key filings is the Section 9 renewal application, required every ten
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TEAS Standard Update As of January 18, 2025, the USPTO has eliminated TEAS Plus and TEAS Standard fees. There is now a single $350 per class base application fee for trademark filings. Additional fees may apply for more complex or incomplete applications, but most applicants will only pay the base fee. Filing a trademark application
TEAS Plus Update As of January 18, 2025, the USPTO has eliminated TEAS Plus and TEAS Standard fees. There is now a single $350 per class base application fee for trademark filings. Additional fees may apply for more complex or incomplete applications, but most applicants will only pay the base fee. × Navigating the world
Trademark Section 8 Registering a trademark is a crucial step in protecting your brand, but the work doesn’t stop there. To maintain that protection, you must be proactive about keeping your registration active. This is where the Trademark Section 8 Declaration becomes essential. It’s a key requirement for preserving your trademark’s status and ensuring your
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Trademark Services for Branding Agencies In today’s competitive market, establishing a unique and legally protected brand is crucial. As a branding agency, your role goes beyond crafting visually appealing and memorable brand identities. It also involves ensuring these identities are legally protected and distinct. This is where trademark services come into play. In this blog
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Trademark Status Meaning Navigating the world of trademarks can be daunting, but understanding the various trademark status meanings is essential for protecting your brand. In this guide, we’ll break down the different statuses your trademark application might encounter and explain the importance of a comprehensive trademark search. Too busy? TradeMark Express offers a free consultation—get
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Geographic Trademarks In the world of trademarks, understanding how geographic terms play a role is crucial for effective brand management. This blog post explores the importance of geographic trademarks, how they influence your brand, and key considerations for navigating their complexities. Whether you’re launching a new brand or managing an existing one, grasping the nuances
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Trademark Application Requirements When starting a business, one of the most important steps you can take is to protect your brand with a trademark. However, the process of applying for a trademark can be daunting and complex. In this blog post, we’ll walk you through the essential trademark application requirements, explain why they matter, and
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Trademark Costs When embarking on the journey to trademark your brand, understanding the various costs involved is crucial. Trademark costs can vary widely based on several factors, including the number of marks, the number of classes, and the filing options you choose. In this guide, we’ll break down these elements to help you navigate the
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