Trademark Application

Understanding the Trademark Publication Process Congratulations! Your trademark application has cleared the initial USPTO examination hurdles and is now approved for publication. But here’s what many business owners don’t realize: you’re not registered yet. In fact, you’re entering one of the most critical phases of the entire trademark process—the publication period. Understanding what happens next

Trademark Assignments Explained When you think about your business, you probably picture your products, services, and customers. But your trademark—your business name, logo, or tagline—is just as important. Like real estate or equipment, trademarks can be sold, transferred, or inherited. This process is called a trademark assignment. If you’re buying or selling a business, merging

Don’t Fake Your Trademark Specimen When you apply to register a trademark, you need to show that you’re actually using the name, logo, or slogan in real-world business. That proof is called a specimen. It could be a product label, a website screenshot, or product packaging—something that shows the trademark in use with your goods

Watch Out for Email Change Scams Targeting Your Trademark Scammers are targeting trademark owners by filing unauthorized requests to change the email address in USPTO records. Why? Because some e-commerce platforms—like Amazon—require trademark owners to verify their mark through a brand registry. When that happens, a verification code is sent to the email on file

When Titles Can Become Trademarks If you’ve written a book, produced a film, launched a podcast, or created any kind of content, you might be wondering: Can I trademark the title? It’s a great question—and the answer depends on whether you’re dealing with a one-off project or an ongoing series. The short version? Titles of

Trademark Extension Requests Clearing the USPTO review process is a big step—but if you filed based on intent to use, your trademark isn’t registered yet. You’ll receive a Notice of Allowance (NOA), and to move forward, you’ll need to show the mark is in use by filing a Statement of Use. If you’re not quite

Trademark Application Filing Date: What You Need to Know When it comes to trademarks, timing isn’t just important—it’s everything. Your filing date can determine whether you lock down rights to your brand or lose out to someone else entirely. If you’re launching a new name, logo, or slogan, this is one date you don’t want

How Long to Register a Trademark in 2025? For small business owners, startups, and entrepreneurs, securing a trademark is a crucial step in protecting a brand. However, one of the most common questions asked is: how long to register a trademark for a name or logo? The answer isn’t always straightforward, as the United States