Navigate the maze of trademark application with our curated series. Unlock tips, tricks, and strategies for a smooth trademark journey.
Trademark Assignments Explained When you think about your business, you probably picture your products, services, and customers. But your trademark—your business name, logo, or tagline—is just as important. Like real estate or equipment, trademarks can be sold, transferred, or inherited. This process is called a trademark assignment. If you’re buying or selling a business, merging […]
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A Simple Guide to USPTO Trademark Resources Navigating the trademark registration process can feel overwhelming, especially if you’re new to it. Luckily, the United States Patent and Trademark Office (USPTO) offers several important guides and manuals designed to help business owners, entrepreneurs, and their representatives understand trademark law and application procedures. This post breaks down
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Don’t Fake Your Trademark Specimen When you apply to register a trademark, you need to show that you’re actually using the name, logo, or slogan in real-world business. That proof is called a specimen. It could be a product label, a website screenshot, or product packaging—something that shows the trademark in use with your goods
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Watch Out for Email Change Scams Targeting Your Trademark Scammers are targeting trademark owners by filing unauthorized requests to change the email address in USPTO records. Why? Because some e-commerce platforms—like Amazon—require trademark owners to verify their mark through a brand registry. When that happens, a verification code is sent to the email on file
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How to Trademark in Georgia Picture your brand like a blooming peach tree in the heart of Georgia — it needs protection to thrive. On this National Georgia Day (August 3), it’s the perfect time to think about how to safeguard that growth. A trademark helps keep your brand uniquely yours, whether you’re launching sweet
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When Titles Can Become Trademarks If you’ve written a book, produced a film, launched a podcast, or created any kind of content, you might be wondering: Can I trademark the title? It’s a great question—and the answer depends on whether you’re dealing with a one-off project or an ongoing series. The short version? Titles of
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Misleading Trademark Notices Trademark owners often receive official-looking mail or email that urges immediate action to “avoid penalties” or “keep your trademark active.” But most of these are just marketing scams. Here’s what these scams might look like: A letter with “United States,” “Trademark,” or “Agency” in the name A company claiming your rights will
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Trademark Extension Requests Clearing the USPTO review process is a big step—but if you filed based on intent to use, your trademark isn’t registered yet. You’ll receive a Notice of Allowance (NOA), and to move forward, you’ll need to show the mark is in use by filing a Statement of Use. If you’re not quite
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How to Spot Trademark Scams If you’ve applied for a trademark, you might become the target of a trademark scam. These fraudsters can be extremely convincing. They prey on small business owners, entrepreneurs, and startups who may not be familiar with how the trademark process works. Some scammers send official-looking emails. Others pretend to call
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Trademark Application Filing Date: What You Need to Know When it comes to trademarks, timing isn’t just important—it’s everything. Your filing date can determine whether you lock down rights to your brand or lose out to someone else entirely. If you’re launching a new name, logo, or slogan, this is one date you don’t want
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How to Check Your Trademark Status Once you’ve submitted your trademark application, you might wonder: Now what? Fortunately, the USPTO provides an online tool that lets you follow your application every step of the way. It’s called the Trademark Status and Document Retrieval system, or TSDR. As soon as your application is filed, you’ll receive
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How to Trademark in New York Imagine your brand as the Statue of Liberty—bold, iconic, and uniquely yours. Like the statue, your trademark stands for identity and recognition in New York’s crowded marketplace. Whether you’re a Brooklyn artisan or a Manhattan startup, protecting your brand helps guard against imitators. In New York, there are two
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How to Trademark in California Picture your brand name lighting up like the Hollywood sign or rolling off the waves like a surfboard at Venice Beach. California is a place where bold ideas and standout brands take center stage — and protecting those names is key to standing out in this iconic business landscape. Whether
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New Rule Alert: Easier Way to Update International Trademarks in the U.S. If you’ve registered your trademark internationally through the Madrid Protocol, there’s a new rule in the U.S. that might make things easier for you. Starting July 2, 2025, the United States Patent and Trademark Office (USPTO) will allow a partial replacement of your
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Can You Change a Trademark After Filing? Filing a trademark is a big milestone for any business—but what happens if something needs to change after you’ve submitted the application? Maybe your business has shifted slightly, or you realized a tweak is needed. This is a common concern for small business owners, startups, and entrepreneurs. So,
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How Long to Register a Trademark in 2025? For small business owners, startups, and entrepreneurs, securing a trademark is a crucial step in protecting a brand. However, one of the most common questions asked is: how long to register a trademark for a name or logo? The answer isn’t always straightforward, as the United States
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2025 Trademark Fee Changes As we move into 2025, significant changes are coming to the U.S. Patent and Trademark Office (USPTO) fee structure. These adjustments aim to ensure the agency can continue providing the resources necessary to administer trademarks effectively. If you’re planning to register or maintain a trademark in 2025, it’s essential to understand
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6 Trademark Registration Benefits Trademarks play a critical role in protecting a business’s brand identity and ensuring a distinct presence in a crowded market. For small and medium-sized businesses (SMBs), securing a trademark can be the difference between maintaining brand recognition or facing brand dilution. This post explains the benefits of trademark registration, why a
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7 Common Trademark Mistakes Trademark mistakes can be costly, affecting your brand identity, time, and money. Registering a trademark is crucial for protecting your business, but even small errors can lead to significant issues. In this post, we’ll cover common trademark mistakes, their impact, and how to avoid them. No time? TradeMark Express provides a
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Understanding the USPTO’s New Trademark Audit Process The United States Patent and Trademark Office (USPTO) has updated its audit process, specifically changing how it selects registered trademarks for audit during the post-registration maintenance phase. This adjustment is essential for all trademark owners, as the goal is to ensure each registered trademark is genuinely in use
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