Shannon Moore

New Rule Alert Easier Way to Update International Trademarks in the U.S. featured image

New Rule Alert: Easier Way to Update International Trademarks in the U.S.

New Rule Alert: Easier Way to Update International Trademarks in the U.S. If you’ve registered your trademark internationally through the Madrid Protocol, there’s a new rule in the U.S. that might make things easier for you. Starting July 2, 2025, the United States Patent and Trademark Office (USPTO) will allow a partial replacement of your […]

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Trademark Lawyer vs Trademark Service – What’s Right for You?

Trademark Lawyer vs Trademark Service – What’s Right for You? If you’re a small business owner, startup founder, or entrepreneur, protecting your brand is essential for long-term success. A trademark safeguards your business name, logo, or slogan from being used by others, helping you stand out and build trust with customers. But when it comes

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Why Trademark Classes Matter in a Trademark Search

Why Trademark Classes Matter in a Trademark Search

Why Trademark Classes Matter in a Trademark Search If you’re getting ready to trademark your business name, product, or logo, there’s one detail you can’t afford to overlook: trademark classes. These classifications play a critical role in the trademark search and application process—and getting them wrong can put your brand at risk. Let’s break it

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How Misspellings Impact Trademark Searches

How Misspellings Impact Trademark Searches Understanding the hidden risks of spelling variations when protecting your brand You might think that spelling your brand name differently makes it more unique—or even more trademarkable. But when it comes to misspellings in trademark searches, even minor differences can lead to major problems. For small business owners, startups, and

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Sound-Alike Trademarks Can Cost You Your Brand

Sound-Alike Trademarks Can Cost You Your Brand

Sound-Alike Trademarks Can Cost You Your Brand Coming up with a great name for your business is exciting—but it’s also risky if you don’t check for sound-alike trademarks. Many entrepreneurs make the mistake of thinking that if their brand name is spelled differently or uses a unique logo, they’re safe. Unfortunately, that’s not how trademark

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Should You Trademark Your Personal Name?

Should You Trademark Your Personal Name? If your name is tied to your business, you might be wondering if it’s worth protecting. Whether you’re running a consultancy, personal brand, or product line that features your name, it’s a valid question: Should you trademark your personal name? Let’s walk through when it makes sense—and what’s involved.

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What’s in a Professional Trademark Search Report?

What’s in a Professional Trademark Search Report? If you’re preparing to trademark a business name, product, or logo, one of the most important steps is ordering a professional trademark search report. But what exactly is this report—and why is it such a crucial part of the trademark process? Here’s what to expect, what it includes,

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How Easter Brands Use Trademarks

How Easter Brands Use Trademarks Easter is big business—just ask Cadbury, Peeps, or Reese’s. Each spring, supermarket shelves explode with pastel packaging, limited-edition treats, and playful slogans that vanish after the season ends. But behind every marshmallow bunny or egg-shaped candy is a smart legal strategy: trademark protection. While Easter season only lasts a few

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How a Trademark Search Protects Your Brand Name Before You File

How a Trademark Search Protects Your Brand Name Before You File When starting a new business or rebranding, choosing the right brand name is crucial. It needs to be catchy, memorable, and, most importantly, legally available. One of the best ways to ensure your chosen name is unique and won’t cause future headaches is through

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can you change a trademark after filing

Can You Change a Trademark After Filing?

Can You Change a Trademark After Filing? Filing a trademark is a big milestone for any business—but what happens if something needs to change after you’ve submitted the application? Maybe your business has shifted slightly, or you realized a tweak is needed. This is a common concern for small business owners, startups, and entrepreneurs. So,

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Trademark Conflicts: It’s Not Just Exact Matches

Trademark Conflicts: It’s Not Just Exact Matches Trademark conflicts are a common challenge for small business owners, startups, and entrepreneurs seeking to protect their brand. In today’s competitive market, a strong trademark can set your business apart, but the road to securing that trademark is not always straightforward. Trademark conflicts, especially those stemming from similar

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How Long to Register a Trademark? Timeline & Processing Times

How Long to Register a Trademark in 2025? For small business owners, startups, and entrepreneurs, securing a trademark is a crucial step in protecting a brand. However, one of the most common questions asked is: how long to register a trademark for a name or logo? The answer isn’t always straightforward, as the United States

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