Navigate the maze of trademark application with our curated series. Unlock tips, tricks, and strategies for a smooth trademark journey.
How the USPTO Reviews Your Trademark Application When you submit a trademark application, a USPTO examining attorney will review it to answer one main question: Might your trademark confuse customers in the marketplace? Understanding how this review works can help you make better branding choices and avoid trademark application problems. The Big Question: Will Customers […]
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Trademark Application Mistakes to Avoid You’ve spent months perfecting your brand name, designing your logo, and building your business around a trademark you believe is yours to protect. But one simple mistake on your trademark application could derail everything—forcing you to start over, rebrand, or worse, face legal challenges down the road. While some trademark
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Trademark Drawing Types: Standard vs. Special Form When filing your trademark application, one of the most important decisions you’ll make is choosing between a standard character drawing and a special form drawing. This choice directly impacts the scope of protection your trademark receives—and many business owners don’t realize the long-term implications until it’s too late.
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Understanding the Trademark Publication Process Congratulations! Your trademark application has cleared the initial USPTO examination hurdles and is now approved for publication. But here’s what many business owners don’t realize: you’re not registered yet. In fact, you’re entering one of the most critical phases of the entire trademark process—the publication period. Understanding what happens next
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Collective Membership Trademarks Ever notice those special logos or symbols that professional association members display on their websites, business cards, or office walls? Those aren’t just fancy graphics—they’re likely collective membership trademarks, a powerful branding tool that helps organizations build credibility while giving members a way to showcase their professional affiliations. Understanding Collective Membership Trademarks
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Trademark Rejection: The False Connection Rule Choosing a trademark for your business might seem straightforward, but there’s a critical legal hurdle that catches many entrepreneurs off guard: the “false suggestion of a connection” rule. This lesser-known trademark restriction can derail your registration plans if your proposed mark appears to reference someone else’s identity or an
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Collective Trademarks When we think about trademarks, the first image that usually comes to mind is a single company protecting its logo or brand name. But not all trademarks are tied to one business. Some trademarks are designed for groups, allowing multiple members of an association, union, or cooperative to use the same mark. These
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Trademark Assignments Explained When you think about your business, you probably picture your products, services, and customers. But your trademark—your business name, logo, or tagline—is just as important. Like real estate or equipment, trademarks can be sold, transferred, or inherited. This process is called a trademark assignment. If you’re buying or selling a business, merging
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A Simple Guide to USPTO Trademark Resources Navigating the trademark registration process can feel overwhelming, especially if you’re new to it. Luckily, the United States Patent and Trademark Office (USPTO) offers several important guides and manuals designed to help business owners, entrepreneurs, and their representatives understand trademark law and application procedures. This post breaks down
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Don’t Fake Your Trademark Specimen When you apply to register a trademark, you need to show that you’re actually using the name, logo, or slogan in real-world business. That proof is called a specimen. It could be a product label, a website screenshot, or product packaging—something that shows the trademark in use with your goods
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Watch Out for Email Change Scams Targeting Your Trademark Scammers are targeting trademark owners by filing unauthorized requests to change the email address in USPTO records. Why? Because some e-commerce platforms—like Amazon—require trademark owners to verify their mark through a brand registry. When that happens, a verification code is sent to the email on file
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How to Trademark in Georgia Picture your brand like a blooming peach tree in the heart of Georgia — it needs protection to thrive. On this National Georgia Day (August 3), it’s the perfect time to think about how to safeguard that growth. A trademark helps keep your brand uniquely yours, whether you’re launching sweet
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When Titles Can Become Trademarks If you’ve written a book, produced a film, launched a podcast, or created any kind of content, you might be wondering: Can I trademark the title? It’s a great question—and the answer depends on whether you’re dealing with a one-off project or an ongoing series. The short version? Titles of
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Misleading Trademark Notices Trademark owners often receive official-looking mail or email that urges immediate action to “avoid penalties” or “keep your trademark active.” But most of these are just marketing scams. Here’s what these scams might look like: A letter with “United States,” “Trademark,” or “Agency” in the name A company claiming your rights will
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Trademark Extension Requests Clearing the USPTO review process is a big step—but if you filed based on intent to use, your trademark isn’t registered yet. You’ll receive a Notice of Allowance (NOA), and to move forward, you’ll need to show the mark is in use by filing a Statement of Use. If you’re not quite
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How to Spot Trademark Scams If you’ve applied for a trademark, you might become the target of a trademark scam. These fraudsters can be extremely convincing. They prey on small business owners, entrepreneurs, and startups who may not be familiar with how the trademark process works. Some scammers send official-looking emails. Others pretend to call
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Trademark Application Filing Date: What You Need to Know When it comes to trademarks, timing isn’t just important—it’s everything. Your filing date can determine whether you lock down rights to your brand or lose out to someone else entirely. If you’re launching a new name, logo, or slogan, this is one date you don’t want
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How to Check Your Trademark Status Once you’ve submitted your trademark application, you might wonder: Now what? Fortunately, the USPTO provides an online tool that lets you follow your application every step of the way. It’s called the Trademark Status and Document Retrieval system, or TSDR. As soon as your application is filed, you’ll receive
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How to Trademark in New York Imagine your brand as the Statue of Liberty—bold, iconic, and uniquely yours. Like the statue, your trademark stands for identity and recognition in New York’s crowded marketplace. Whether you’re a Brooklyn artisan or a Manhattan startup, protecting your brand helps guard against imitators. In New York, there are two
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How to Trademark in California Picture your brand name lighting up like the Hollywood sign or rolling off the waves like a surfboard at Venice Beach. California is a place where bold ideas and standout brands take center stage — and protecting those names is key to standing out in this iconic business landscape. Whether
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