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Retirement? Soon, but first “TradeMark Express is Changing its Name!” Good Evening Client, unfinished business? Another 4am wake up call to write this. This is part 4 of 4, of my retirement series. 1) April 23 https://conta.cc/4jJOPry2) April 25 https://conta.cc/4jss77J and 3) May 18 https://conta.cc/435vrQq and May 22 https://conta.cc/3SD9gep. Retirement? Soon, very soon but first the UGLY – “TradeMark Express is Changing […]

Dear attorney clients, are we in a new economy?   You may have noticed a shift in your trademark candidate client buying patterns.   When they want a new trademark or need to protect an existing trademark – they demand more but want to spend less.    They CANNOT afford to risk a USPTO, CIPO,

Dear Client, don’t unsub, yet! A little housekeeping.   No, I didn’t include the “18 Questions” to ask whoever you may ever consider to get your next trademark.    To those who wondered, here you go.   Be it a trademark service or a trademark attorney, ask a few of these questions to make sure

Dear Client, I’ve thought about this article for a very long time.   This is part 3 of 4, of my retirement series.   Here’s 1) April 23, 2025 https://conta.cc/4jJOPry, and 2) April 25, 2025 https://conta.cc/4jss77J.   To the best of my very experienced knowledge of 33 years in the field of trademarks, the following is true and

Hello Client, retirement? My Wife laughed when I said, I’ll be the gardener! Here’s Part 2 of this sad 4 Part story, titled:   “Good times” – Before the great 2010 collapse Part 1 was https://conta.cc/4jJOPry. Next will be the “Bad” and “Ugly” articles. Today there are “weeds” all over the USA “trademark landscape”.    Before 2010 however,

Retirement? Will our present staff take the opportunity? – “Where TradeMark Express came from.” Hello Client, beware this is a 4-parter. Bear with me!   Here’s the “Where TradeMark Express came from from article”, leading to what our staff will decide. Short answer, “We’ll see”.   I’ll follow with the “Good”, “Bad” and “Ugly” articles

Dear Client, please be aware of the hidden threat to your business name.   Trademark scams are on the rise, targeting small businesses and startups with false promises and deceptive tactics.   These fraudsters exploit the complexities of trademark registration, offering “low-cost” services that either charge exorbitant fees for unnecessary work or steal personal information

Dear Client, we want to alert you about new scam call targeting new USPTO trademark applicants. This particular scam involves spoofed spam call from individuals posing as USPTO officials, attempting to trick trademark owners into providing sensitive information or making unnecessary payments.  One of our clients recently received a voicemail claiming to be from the

Dear Client, this is an excellent post on LinkedIn, from Robert Reading who is Clarivate’s IP Group Senior Director, Brand Strategy and Special Projects.   See Robert @ https://www.linkedin.com/in/robert-reading-500b4b1a/. All credit goes to Robert for this article.   Did the USPTO increase in trademark application fees on 18th January 2025 have an impact on filing volume activity?  

Still working? Order a needed trademark today and write off the expense in April 2025.  Order tomorrow, write off  the expense in April 2026.   Win Win on your Tax Bill! Lower your Federal April 15 tax bill & beat the January 18 $100 per class USPTO fee Increase.  Finish your expanding business masterpiece –  GET

Finish your expanding business masterpiece – GET A TRADEMARK!

Add value and credibility while protecting and expanding rights in sound, appearance and meaning, under trademark law. The big 4 of the 5 reasons to get a trademark. 

Trademarks are an amazing asset for any business who wisely invests in them.

A) Trademarks way more easily protect your past common law rights.

B) Trademarks expand your rights in sound, appearance and meaning.

C) Trademarks achieve ownership rights.

D) Trademarks make enforcement against infringers 100X easier as it is clear to everyone you own the name, slogan or logo.

Staggering to bed at 2:30am today, I thought of a conversation with a client a few days ago, about life in the 20’s. Not necessarily in the 2020’s. But, in everyone’s 20’s life. For me that was the 1980’s.

Los Altos, CA — On a recent episode of Finding Your Frequency hosts Chris Budihas and Jaclyn Baker welcomed Chris DeMassa, founder of TradeMark Express, to discuss the evolution of trademark services and the critical need for thorough trademark research.

Be sure to consider:

1) similarities in sound, appearance and meaning, 2) related goods/services, 3) customers and

4) distribution channels.

IF you have ever filed or had someone else file your trademark (or patent), then your mark is at great risk of termination. Contact us and we’ll help sort through your situation.

Dear Client, owning a trademark means accepting the duty and obligation to evenly enforce your hard earned trademark rights, from time to time.

Be sure to consider:

1) similarities in sound, appearance and meaning, 2) related goods/services, 3) customers and

4) distribution channels.

IF you have ever filed or had someone else file your trademark (or patent), then your mark is at great risk of termination. Contact us and we’ll help sort through your situation.

The USPTO demands all trademark and patent applications and all subsequent submissions to be signed either by the actual owner or their representing attorney. Today, the USPTO sent a press release. See below.

IF you have ever filed or had someone else file your trademark (or patent), then your mark is at great risk of termination. Contact us and we’ll help sort through your situation.

The USPTO demands all trademark and patent applications and all subsequent submissions to be signed either by the actual owner or their representing attorney. Today, the USPTO sent a press release. See below.

IF you have ever filed or had someone else file your trademark (or patent), then your mark is at great risk of termination. Contact us and we’ll help sort through your situation.

Learn from a Meghan Markle Trademark Hurdle. Meghan Markle recently got a trademark rejection for her “American Riviera Orchard” brand is a prime example of why a comprehensive trademark search is essential before filing. Megan Markle Trademark Application was Struck Down because of it’s Description Her application was partially refused because “American Riviera” is considered geographically

TradeMark Express Free Expert Consultation Fest Protect Your Brand with One-on-One Guidance from Founder Chris DeMassa For businesses looking to safeguard their brand identity, the upcoming Trademark Consultation Fest offers a unique opportunity for personalized guidance. From July 15 to July 19, between 7am and 7pm PST, entrepreneurs and business owners can book one-on-one consultations