Dear Client, owning a trademark means accepting the duty and obligation to evenly enforce your hard earned trademark rights, from time to time.
Be sure to consider:
1) similarities in sound, appearance and meaning,
2) related goods/services,
3) customers and
4) distribution channels.
The process makes for a strong trademark. Over time protecting your intellectual property increases the value of your business, as you keep your trademark up to date and LEGALLY CLEAR.
If you’ve recently registered your trademark or are interested in learning more about how to enforce your trademark rights, the upcoming USPTO event, Trademark Enforcement: Basics for New Registrants, is perfect for you. Whether you choose to attend in person or virtually, this event will take place on October 23 from 9 a.m. to 1 p.m. ET, and offers practical strategies to help safeguard your trademark.
Register for the event here: USPTO Event – Trademark Enforcement – https://www.uspto.gov/about-us/events/trademark-enforcement-basics-new-registrants?utm_campaign=subscriptioncenter&utm_content=&utm_medium=email&utm_name=&utm_source=govdelivery&utm_term=
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As a TradeMark Express client, this is a great opportunity to deepen your understanding of trademark enforcement. Below, we’ve highlighted two key issues that will be covered at the event, both of which are essential for maintaining strong trademark protection.
Here’s a CIPO YouTube video “How to enforce your intellectual property rights” @ https://www.youtube.com/watch?v=iHIGuHL7E-E.
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How Trademark Registrations Strengthen Your Enforcement Power
While using your brand or business name gives you certain Common Law rights, these rights are limited geographically to where your goods or services are offered. Registering your trademark with the USPTO expands your protection across the entire United States.
Key Benefits of Registration:
– Your trademark is added to the USPTO database, making it easier for others to find and avoid using a similar mark.
– You gain a legal presumption of ownership, simplifying any legal proceedings should conflicts arise.
– You can bring lawsuits related to your trademark in Federal court and use the ® symbol to signal Federal registration.
– You can also record your trademark with U.S. Customs and Border Protection to prevent the import of goods that infringe on your rights.
How TradeMark Express Supports You
We conduct thorough trademark searches across Federal trademark, State trademark, and common law databases, ensuring your trademark is clear before you file. Once ready, we assist with preparing and filing your trademark application. And our trusted network of trademark attorneys is available to discuss your search results.
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Dealing with Trademark Infringement on Social Media and E-Commerce Platforms
Did you know that the USPTO does not police the use of registered trademarks? It’s up to you, as the trademark owner, to enforce your rights. This becomes especially challenging on platforms like social media and e-commerce, where unauthorized use can quickly damage your brand. The best approach to protect your trademark is through ongoing monitoring.
Trademark Monitoring:
A trademark monitoring service regularly scans Federal and State databases for potential infringements, notifying you in real time of any threats. For added protection, we recommend conducting a protective search every 1-2 years, which includes a deep dive into common law uses not captured by Federal or State records.
How TradeMark Express Helps
Our monitoring service provides continuous surveillance of trademark databases, alerting you to any unauthorized use of your mark. Additionally, our protective searches every few years offer a more comprehensive review to identify potential conflicts that could impact your trademark rights.
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As always, TradeMark Express is here to support you in every step of your trademark journey—from registration to enforcement. If you’re ready to strengthen your trademark protection or have questions about our services, we’re just a call away.
Contact TradeMark Express today for assistance with monitoring, registration, and more.
Together, we’ll ensure your trademark remains safeguarded.
Best regards,
The TradeMark Express Team
TradeMark Express – 650-948-0530
Zoom Anytime – https://bit.ly/TradeMarkZoomMeeting
Calendly Meeting – https://calendly.com/tmexpress/15min
LinkedIn – https://www.linkedin.com/in/chrisdemassa/