Trade Secret vs Trademark When it comes to protecting your business’s intellectual property, trade secrets and trademarks are often mentioned in the same conversation—but they work in very different ways. Understanding how each one functions can help you decide what’s best for your brand, products, or business strategy. What Is a Trade Secret? A trade […]
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Trademark Assignments Explained When you think about your business, you probably picture your products, services, and customers. But your trademark—your business name, logo, or tagline—is just as important. Like real estate or equipment, trademarks can be sold, transferred, or inherited. This process is called a trademark assignment. If you’re buying or selling a business, merging
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Trademark Confusion Explained When two brands look or sound alike, customers can easily get mixed up. In trademark law, this is called trademark confusion or, as it’s officially known, likelihood of confusion. It doesn’t just cause headaches for consumers—it can also put your brand rights at risk. Trademark confusion happens when the public might believe
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A Simple Guide to USPTO Trademark Resources Navigating the trademark registration process can feel overwhelming, especially if you’re new to it. Luckily, the United States Patent and Trademark Office (USPTO) offers several important guides and manuals designed to help business owners, entrepreneurs, and their representatives understand trademark law and application procedures. This post breaks down
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Secure Your USPTO Account with Multifactor Authentication Protecting your USPTO.gov account is more important than ever. With increasing online threats and federal security requirements, the USPTO is updating its login process. If you currently use email for verification, you’ll need to switch to a more secure multifactor authentication (MFA) method before October 31 to maintain
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USPTO Identity Verification Guide for Trademark Filers If you plan to file a trademark application with the United States Patent and Trademark Office (USPTO), you’ll need a verified USPTO.gov account. This identity verification step helps protect your trademark, your business, and the USPTO system from scams and unauthorized activity. Here’s what you need to know
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5 Signs Your Brand Name Needs a Trademark Your brand name is one of your business’s most valuable assets. It’s how customers remember you, find you, and talk about you. But if you haven’t taken steps to trademark your brand name, you might be leaving it vulnerable to copycats, legal conflicts, or even total loss.
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How to Trademark a Non-Profit Name and Logo When launching a non-profit, there’s a lot to consider—your mission, your programs, your funding. But one piece that’s often overlooked? Your trademark. In honor of National Nonprofit Day (August 17), it’s the perfect time to shine a light on why protecting your name and logo matters. If
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How to Trademark a Dietary Supplement Brand In today’s crowded supplement market, your brand name is one of your most valuable assets. It’s how customers recognize you, how your product stands out on the shelf, and how you build long-term brand loyalty. That’s why learning how to trademark supplements—correctly and completely—is essential for anyone creating
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Don’t Fake Your Trademark Specimen When you apply to register a trademark, you need to show that you’re actually using the name, logo, or slogan in real-world business. That proof is called a specimen. It could be a product label, a website screenshot, or product packaging—something that shows the trademark in use with your goods
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Watch Out for Email Change Scams Targeting Your Trademark Scammers are targeting trademark owners by filing unauthorized requests to change the email address in USPTO records. Why? Because some e-commerce platforms—like Amazon—require trademark owners to verify their mark through a brand registry. When that happens, a verification code is sent to the email on file
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How to Trademark a Book Copyright automatically protects your written content the moment you create it, but it doesn’t cover titles, names, or short phrases. If you’ve published (or plan to publish) a book series, or your title is tied to products, services, or a broader brand, you may be able to trademark it. In
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How to Trademark in Georgia Picture your brand like a blooming peach tree in the heart of Georgia — it needs protection to thrive. On this National Georgia Day (August 3), it’s the perfect time to think about how to safeguard that growth. A trademark helps keep your brand uniquely yours, whether you’re launching sweet
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When Titles Can Become Trademarks If you’ve written a book, produced a film, launched a podcast, or created any kind of content, you might be wondering: Can I trademark the title? It’s a great question—and the answer depends on whether you’re dealing with a one-off project or an ongoing series. The short version? Titles of
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Misleading Trademark Notices Trademark owners often receive official-looking mail or email that urges immediate action to “avoid penalties” or “keep your trademark active.” But most of these are just marketing scams. Here’s what these scams might look like: A letter with “United States,” “Trademark,” or “Agency” in the name A company claiming your rights will
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How to Spot Fake USPTO Websites, Emails, & Phone Calls Scammers are getting smarter—and bolder. They often mimic USPTO websites, email addresses, and even phone numbers to trick you into handing over sensitive information or paying fake fees. Here’s how to protect yourself: Watch for fake USPTO websites.Scammers create websites that look nearly identical to
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How to Trademark a Hemp Brand July is National Hemp Month, making it the perfect time to protect your hemp brand. As the industry grows, a unique name or logo helps you stand out—but only a trademark can truly safeguard it. Whether you’re in hemp manufacturing, distribution, or branding, this quick guide covers what you
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Trademark Extension Requests Clearing the USPTO review process is a big step—but if you filed based on intent to use, your trademark isn’t registered yet. You’ll receive a Notice of Allowance (NOA), and to move forward, you’ll need to show the mark is in use by filing a Statement of Use. If you’re not quite
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How to Spot Trademark Scams If you’ve applied for a trademark, you might become the target of a trademark scam. These fraudsters can be extremely convincing. They prey on small business owners, entrepreneurs, and startups who may not be familiar with how the trademark process works. Some scammers send official-looking emails. Others pretend to call
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Trademark Application Filing Date: What You Need to Know When it comes to trademarks, timing isn’t just important—it’s everything. Your filing date can determine whether you lock down rights to your brand or lose out to someone else entirely. If you’re launching a new name, logo, or slogan, this is one date you don’t want
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