USPTO Federal Trademark

Trade Names vs Trademarks When starting a business, one of the first decisions you make is choosing a name. But not all names are created equal, and understanding the difference between trade names and trademarks is essential for protecting your brand. Many small business owners, startups, and entrepreneurs confuse these terms, which can lead to

Trade Secret vs Trademark When it comes to protecting your business’s intellectual property, trade secrets and trademarks are often mentioned in the same conversation—but they work in very different ways. Understanding how each one functions can help you decide what’s best for your brand, products, or business strategy. What Is a Trade Secret? A trade

Trademark Confusion Explained When two brands look or sound alike, customers can easily get mixed up. In trademark law, this is called trademark confusion or, as it’s officially known, likelihood of confusion. It doesn’t just cause headaches for consumers—it can also put your brand rights at risk. Trademark confusion happens when the public might believe

5 Signs Your Brand Name Needs a Trademark Your brand name is one of your business’s most valuable assets. It’s how customers remember you, find you, and talk about you. But if you haven’t taken steps to trademark your brand name, you might be leaving it vulnerable to copycats, legal conflicts, or even total loss.

Top Trademark Questions Business Owners Ask When you’re launching or growing a business, protecting your brand should be high on your list—but for many entrepreneurs, trademarks are unfamiliar territory. The good news? You’re not alone. At TradeMark Express, we’ve worked with thousands of small business owners, startups, and branding professionals, and the same top trademark

Trademark vs Domain Name Your business name is more than just a label—it’s your brand identity. Protecting that name online is critical to building trust, attracting customers, and standing out in a crowded marketplace. But when it comes to online protection, many confuse trademarks and domain names, thinking they’re interchangeable. Understanding the difference between trademark

Trademark Lawyer vs Trademark Service – What’s Right for You? If you’re a small business owner, startup founder, or entrepreneur, protecting your brand is essential for long-term success. A trademark safeguards your business name, logo, or slogan from being used by others, helping you stand out and build trust with customers. But when it comes

New USPTO Security Checks Start May 15 To crack down on fraudulent trademark activity, the U.S. Patent and Trademark Office (USPTO) is rolling out new security measures for select TEAS (Trademark Electronic Application System) forms. Beginning May 15, these updates will impact forms used to abandon an application, cancel a registration, or withdraw an attorney

What Happens If Your Trademark Becomes Generic? Your trademark is more than a name — it’s the identity of your business. But what if, over time, your trademark becomes so popular that people start using it as the generic name for the product itself? While that may sound like a sign of success, it can

USPTO Offers Relief for Trademark Owners Affected by California Wildfires The recent wildfires in California have had devastating effects on businesses and individuals alike. If you’re a trademark owner or applicant affected by these fires, the United States Patent and Trademark Office (USPTO) has put special relief measures in place to help protect your rights.

Federal Trademark Essentials Federal trademarks are crucial for any business looking to protect its brand on a national scale. Understanding how federal trademarks work can help you secure your rights, prevent infringement, and establish a strong market presence. In this blog post, we’ll explore what federal trademarks are, their benefits, the costs involved, and the