How to Trademark a Digital Course If you’re a digital course creator, coach, or online educator, you’ve likely put significant time and effort into building your course content and brand. But have you protected your course name? If not, you could be leaving your business vulnerable. In this post, we’ll walk you through how to […]
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Top Trademark Questions Business Owners Ask When you’re launching or growing a business, protecting your brand should be high on your list—but for many entrepreneurs, trademarks are unfamiliar territory. The good news? You’re not alone. At TradeMark Express, we’ve worked with thousands of small business owners, startups, and branding professionals, and the same top trademark
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How to Trademark a Pet Brand The pet industry is booming—and so is the competition. Whether you’re launching organic dog treats, stylish cat collars, or a new grooming product line, protecting your brand is essential. One of the smartest ways to do that? Trademark your pet brand. A trademark safeguards your brand name, logo, and
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Trademark vs Domain Name Your business name is more than just a label—it’s your brand identity. Protecting that name online is critical to building trust, attracting customers, and standing out in a crowded marketplace. But when it comes to online protection, many confuse trademarks and domain names, thinking they’re interchangeable. Understanding the difference between trademark
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New Rule Alert: Easier Way to Update International Trademarks in the U.S. If you’ve registered your trademark internationally through the Madrid Protocol, there’s a new rule in the U.S. that might make things easier for you. Starting July 2, 2025, the United States Patent and Trademark Office (USPTO) will allow a partial replacement of your
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How Our Trademark Rollover Process Works When you’re launching a new business or brand, choosing the perfect name is a major milestone. But what happens if your dream name is blocked during the trademark search? For many entrepreneurs, it means unexpected delays and extra costs. At TradeMark Express, we’ve built a better solution: the TradeMark
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Trademark Lawyer vs Trademark Service – What’s Right for You? If you’re a small business owner, startup founder, or entrepreneur, protecting your brand is essential for long-term success. A trademark safeguards your business name, logo, or slogan from being used by others, helping you stand out and build trust with customers. But when it comes
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How to Trademark a YouTube Channel Name If you’ve built a loyal audience on YouTube, your channel name isn’t just a username—it’s your brand. As your content gains traction, that name carries real-world value. So how do you protect it? The answer is simple: trademark your YouTube channel name. Let’s walk through what that means,
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Why Trademark Classes Matter in a Trademark Search If you’re getting ready to trademark your business name, product, or logo, there’s one detail you can’t afford to overlook: trademark classes. These classifications play a critical role in the trademark search and application process—and getting them wrong can put your brand at risk. Let’s break it
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How Misspellings Impact Trademark Searches Understanding the hidden risks of spelling variations when protecting your brand You might think that spelling your brand name differently makes it more unique—or even more trademarkable. But when it comes to misspellings in trademark searches, even minor differences can lead to major problems. For small business owners, startups, and
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Sound-Alike Trademarks Can Cost You Your Brand Coming up with a great name for your business is exciting—but it’s also risky if you don’t check for sound-alike trademarks. Many entrepreneurs make the mistake of thinking that if their brand name is spelled differently or uses a unique logo, they’re safe. Unfortunately, that’s not how trademark
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Trademark Search Pricing: What’s Worth the Cost Understanding what you’re really paying for when it comes to protecting your brand. If you’re a small business owner or entrepreneur ready to trademark your business name, you’ve probably noticed how much trademark search pricing can vary. Some services charge under $100, while others run into the hundreds—or
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Should You Trademark Your Personal Name? If your name is tied to your business, you might be wondering if it’s worth protecting. Whether you’re running a consultancy, personal brand, or product line that features your name, it’s a valid question: Should you trademark your personal name? Let’s walk through when it makes sense—and what’s involved.
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What’s in a Professional Trademark Search Report? If you’re preparing to trademark a business name, product, or logo, one of the most important steps is ordering a professional trademark search report. But what exactly is this report—and why is it such a crucial part of the trademark process? Here’s what to expect, what it includes,
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What Happens If Your Trademark Becomes Generic? Your trademark is more than a name — it’s the identity of your business. But what if, over time, your trademark becomes so popular that people start using it as the generic name for the product itself? While that may sound like a sign of success, it can
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How Easter Brands Use Trademarks Easter is big business—just ask Cadbury, Peeps, or Reese’s. Each spring, supermarket shelves explode with pastel packaging, limited-edition treats, and playful slogans that vanish after the season ends. But behind every marshmallow bunny or egg-shaped candy is a smart legal strategy: trademark protection. While Easter season only lasts a few
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Using Trademark Search Results to Perfect Your Brand Name When starting a new business or rebranding, choosing the right brand name is crucial. It needs to be catchy, memorable, and, most importantly, legally available. One of the best ways to ensure your chosen name is unique and won’t cause future headaches is through a trademark
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Can You Change a Trademark After Filing? Filing a trademark is a big milestone for any business—but what happens if something needs to change after you’ve submitted the application? Maybe your business has shifted slightly, or you realized a tweak is needed. This is a common concern for small business owners, startups, and entrepreneurs. So,
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When to Search for Trademarks If you’re launching a new business or brand, one of the most important steps to take is ensuring your name is protected. That’s where a trademark search comes in. When to search for trademarks is a crucial question, and the right timing can save you time, money, and hassle in
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Trademark Conflicts: It’s Not Just Exact Matches Trademark conflicts are a common challenge for small business owners, startups, and entrepreneurs seeking to protect their brand. In today’s competitive market, a strong trademark can set your business apart, but the road to securing that trademark is not always straightforward. Trademark conflicts, especially those stemming from similar
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