Now, the founders face serious challenges. They may need to rebrand entirely, which could cost tens of thousands in redesigning logos, updating app stores, reprinting marketing materials, and adjusting advertising campaigns. Securing matching domain names and social media handles becomes difficult—or impossible—and partnerships or investor agreements may be stalled or complicated. What seemed like a flexible approach to naming has turned into unexpected expenses, lost time, and potential legal conflicts, showing how waiting too long can have costly consequences.