File a Trademark Application: The How-To

File a Trademark Application: The How-To

When it comes to protecting your company or product name, it is vital to file a trademark application. Trademarks not only safeguard your brand identity but also offer a range of benefits, including legal protection and exclusive rights.

In this comprehensive guide, we will delve into the key aspects of filing a trademark application, from the advantages of owning a trademark to the intricate details of the application process. Whether you’re a small business owner or a seasoned entrepreneur, understanding the nuances of trademarks can be instrumental in securing your intellectual property.

Advantages of Owning a Trademark

Before we dive into the intricacies of what it means to file a trademark application, let’s explore the significant advantages of owning a trademark for your company or product name.

5 Advantages of Owning a Trademark

Legal Protection

One of the primary benefits of trademark ownership is the legal protection it affords. When you register a trademark, you gain exclusive rights to use that mark in connection with your goods or services. This means you can prevent others from using a similar mark that may cause confusion among consumers.

Brand Recognition

Trademarks are powerful tools for building brand recognition. Your trademark becomes a symbol of trust and quality in the minds of consumers. Over time, customers will come to associate your mark with your products or services, which can lead to increased sales and brand loyalty.

Market Expansion

Trademarks can facilitate market expansion. With a registered trademark, you have the ability to license or franchise your brand, allowing others to operate under your established name and reputation. This can open up new revenue streams and opportunities for growth.

Legal Remedies

Should someone infringe on your trademark, you have legal remedies at your disposal. This includes the ability to sue for damages and obtain injunctive relief, which can halt the unauthorized use of your mark.

Enhanced Credibility

Having a registered trademark enhances your credibility in the eyes of investors, partners, and customers. It demonstrates that you are serious about protecting your brand and ensuring its integrity.

Now that we’ve covered the advantages of owning a trademark, let’s explore the differences between Federal and State trademarks.

Federal vs. State Trademarks

When it comes to trademark registration, you have two primary options: Federal and State trademarks. Each type of registration offers distinct advantages and protection levels.

Federal Trademarks

A Federal trademark, as the name suggests, provides nationwide protection. This means that your trademark is protected in all 50 states, giving you a broad scope of coverage. Here are some key features of Federal trademarks:

Nationwide Protection: Your trademark is protected across the entire United States, regardless of where your business operates.

Exclusive Rights: You gain exclusive rights to use the mark in connection with your goods or services in the registered classes.

Priority: Federal registration establishes a legal presumption of your ownership and the exclusive right to use the mark.

Enforceability: Federal trademarks are enforceable in federal courts, which can lead to more substantial remedies in case of infringement.

federal trademarks vs common law trademark rights

State Trademarks

State trademarks, on the other hand, offer protection within the specific state where you register your mark. While they may be more cost-effective, State trademarks come with limitations:

Limited Geographical Scope: State trademarks only protect your mark within the borders of the registering state. This means that someone in another state could potentially use a similar mark without infringement.

Less Comprehensive Protection: State trademarks do not provide the same level of comprehensive protection as Federal trademarks. If you plan to expand your business beyond your home state, a Federal trademark is often the better choice.

Now that you understand the differences between Federal and State trademarks, let’s delve into the advantages of Federal trademark registration.

Advantages of Federal Trademark Registration

Federal trademark registration offers several distinct advantages that can be invaluable to your business. Here are some of the key benefits:

registered trademark symbol

Nationwide Protection

As mentioned earlier, Federal trademark registration provides nationwide protection. This is particularly important if you plan to expand your business beyond your home state. With a Federal trademark, you can operate anywhere in the United States without the fear of infringing on someone else’s rights or facing legal challenges.

Presumption of Ownership

Federal registration establishes a legal presumption of ownership of the mark. This means that you have concrete evidence of your exclusive rights, which can be crucial in legal disputes or when dealing with potential infringers.

Use of the ® Symbol

Once your trademark is federally registered, you have the right to use the ® symbol with your mark. This symbol signifies that your mark is registered with the United States Patent and Trademark Office (USPTO) and carries significant weight in demonstrating your brand’s legitimacy.

Enforceability in Federal Courts

Federal trademarks are enforceable in federal courts, which can lead to more substantial remedies in cases of infringement. This includes the ability to seek damages, injunctive relief, and attorney’s fees, making it a powerful tool for protecting your brand.

Federal trademark registration benefits

Protection Against Cybersquatting

Federal trademark registration can help protect your brand online. It provides a basis for filing complaints under the Uniform Domain-Name Dispute-Resolution Policy (UDRP) to prevent squatters from using your trademarked name in domain registrations.

Enhanced Credibility

Having a Federal trademark can enhance your credibility with investors, partners, and customers. It demonstrates a commitment to protecting your brand and intellectual property, which can be reassuring to stakeholders.

Now that you understand the advantages of Federal trademark registration, let’s shift our focus to the importance of conducting a comprehensive trademark search. This important step ideally is conducted before applicants file a trademark application.

Conducting a comprehensive trademark search is a critical step in securing a Federal trademark registration for your business or product name. This process involves searching both federal and state trademark databases, along with common-law research. By thoroughly analyzing sound, appearance, and meaning, as well as considering the relatedness of goods and services, you can significantly reduce the risk of encountering legal issues down the road.

Want to read more about Trademark Searches? Check out our post – Your Guide to a Comprehensive Trademark Search

trademark search definition

The Elements of a Comprehensive Trademark Search

A comprehensive trademark search includes the following elements:

Federal Trademark Search: This involves searching the USPTO database for existing trademarks that may conflict with your proposed mark.

State Trademark Search: Conduct searches in the relevant state trademark databases, as conflicts can arise even if a mark is not federally registered.

Common-Law Research: Common-law research involves searching for unregistered trademarks that may have established rights through usage. This can be challenging, as common-law rights are not always easy to identify.

The SAM Rule & Goods/Services

Sound, Appearance, and Meaning: Analyze variations of your proposed mark that may be phonetically, visually, or conceptually similar to existing marks. This includes considering homophones, synonyms, and similar-sounding words. The goal is to find trademarks that could have a likelihood of confusion with your trademark.

Want to read more about Likelihood of Confusion? Check out our post – Deciphering Trademark Likelihood of Confusion Refusal

Relatedness of Goods and Services: Assess whether there are existing trademarks in your industry or related industries that could potentially create confusion among consumers.

Want to read more about Goods and Services? Check out our post – Trademark Goods and Services: Beyond the Basics

A comprehensive trademark search helps you identify potential conflicts and allows you to make informed decisions about whether or not to proceed to file a trademark application. It’s essential to enlist the services of a qualified trademark attorney or company that offers comprehensive trademark research to ensure thorough coverage.

Now that we’ve emphasized the importance of a comprehensive trademark search, let’s explore the application requirements needed to file a trademark application.

TEAS Plus preview

Application Requirements to File a Trademark Application

Filing a trademark application involves several key requirements that must be met to ensure a smooth and successful registration process. Here are the essential elements you need to include when filing your trademark application:

The Trademark

The trademark itself is at the core of your application. It can be “any word, phrase, symbol, design, or a combination of these things that identifies your goods or services.” Your trademark is the unique identifier that distinguishes your brand from others in the marketplace.

Owner Information

Include detailed information about the owner of the trademark, including:

Name of the Trademark Owner: Provide the full legal name of the entity or individual that will own the trademark.

Address: Specify the physical address of the trademark owner.

Entity Information: If the trademark owner is a legal entity (such as a corporation or LLC), provide information about its legal structure and registration details.

mailboxes representing correspondence for filing trademark application

Correspondence Information

Correspondence information is vital because it specifies who the USPTO will contact regarding the application. If you are self-filing, this section may duplicate the owner information. However, if you’re using an attorney, this is where the attorney’s contact information will be provided.

Goods and/or Services Description

A critical aspect of the application is describing the goods and/or services associated with your trademark. This description is essential for determining the appropriate class of goods or services for registration. It should be clear, concise, and align with the USPTO’s classification system. You can find more information about goods and services descriptions on the USPTO website.

Application Filing Basis

The application filing basis indicates the legal grounds on which you are applying for a trademark. There are two primary filing bases:

Use in Commerce: This basis is used when you are currently using the trademark in connection with goods or services in interstate commerce. You must provide evidence of this use.

Want to read more about Use in Commerce Trademarks? Check out our post – Use in Commerce Trademark: The Process & Timeline

Intent to Use: If you intend to use the trademark but haven’t yet done so, you can file based on an “intent to use.” This allows you to reserve the mark while you prepare to launch your goods or services.

Want to read more about Intent to Use Trademarks? Check out our post – Intent to Use Trademark: The Process & Timeline

Meeting these requirements ensures that your trademark application is complete and accurate, reducing the likelihood of delays or rejections in the registration process.

Now that you know what’s required for a trademark application, let’s explore the costs associated with filing one.

Costs Associated to File a Trademark Application

calculator representing costs to file a trademark application

Filing a trademark application comes with various costs, and it’s essential to understand these fees to budget effectively for your trademark registration. The costs associated with filing a trademark application include:

Application Filing Fee

The application filing fee varies depending on the filing basis and the type of application form used. The United States Patent and Trademark Office (USPTO) offers two primary forms for filing trademark applications:

TEAS Plus: $250 per class of goods/services. This is the more cost-effective option, with a lower filing fee. However, it requires applicants to meet specific requirements, such as providing accurate descriptions of goods and services and selecting goods and services from the USPTO’s pre-approved list.

TEAS Standard: $350 per class of goods/services. The TEAS Standard option has a slightly higher filing fee but offers more flexibility in terms of goods and services descriptions. It is often chosen by applicants who don’t meet all the TEAS Plus requirements.

Fee for Each Class of Goods and Services

When you file a trademark application, you pay a fee for each class of goods or services included in the application. The more classes you include, the higher the cost.

EXAMPLE: You want to protect the name of your clothing and jewelry line. Clothing is in International Class (IC) 25 while jewelry is IC14. You’re able to pull goods and services descriptions from the USPTO’s pre-approved list. The filing fee will be $500 ($250 plus $250).

Possible Additional Fees for Intent-to-Use Applications

If you’re filing an intent-to-use application, there may be additional fees:

Requesting Extension of Time to Show Use of Mark (if not part of initial application): This fee is $125 per class and applies if you need more time to provide evidence of your mark’s use in commerce.

Showing Use, known as a Statement of Use (if not part of initial application): If you’ve filed based on intent to use and need to provide a Statement of Use later, the fee is $100 per class.

Understanding these fees is crucial for budgeting your trademark registration process. Keep in mind that these costs can add up, especially if you have multiple classes of goods or services or if you need to request extensions or file Statements of Use.

Now that we’ve covered the costs, let’s explore the application examination process.

The Trademark Application Examination Process

watch & checklist representing USPTO application exam process

Once you’ve filed your trademark application, it undergoes a thorough examination by the United States Patent and Trademark Office (USPTO). The examination process involves several steps to ensure that your trademark meets all the necessary requirements for registration. Here’s an overview of the application examination process:

Initial Review

The USPTO conducts an initial review of your application to ensure that it is complete and accurate. They check for the following:

– Correct filing basis (use in commerce or intent to use)

– Accurate descriptions of goods and services

– Proper classification of goods and services

– Appropriate specimen (evidence of use) if applicable

– Correct payment of fees

If there are any deficiencies or issues with your application, you may receive an Office Action, which outlines the problems that need to be addressed.

Trademark Search and Examination

The USPTO conducts a trademark search to identify any existing marks that are similar to yours and may cause confusion among consumers. This ONLY includes searching the USPTO database, which means State trademarks and US Common-Law data is missing. Yet another reason to have comprehensive trademark research conducted by trademark experts.

trademark search - federal, state, common law

Publication for Opposition

If your application passes the initial review and trademark search, it is published in the Official Gazette, a publication by the USPTO. During this time, third parties have the opportunity to file an opposition if they believe your mark could harm their existing rights. This opposition period typically lasts for 30 days but often runs longer, especially post-pandemic.


If no oppositions are filed or if any oppositions are resolved in your favor, your trademark will proceed to registration. You will receive a Certificate of Registration from the USPTO, granting you exclusive rights to use the mark in connection with the specified goods or services.

It’s important to note that the entire examination process takes about a year, depending on various factors, including the complexity of your application and whether any issues or oppositions arise.

In Conclusion:

In conclusion, filing a trademark application is a crucial step in protecting your brand and intellectual property.

Understanding the advantages of owning a trademark, the differences between Federal and State trademarks, the benefits of Federal trademark registration, the importance of a comprehensive trademark search, application requirements, and associated costs can help you navigate the process effectively.

The information provided on this site is for general informational purposes only. All information on the Site is provided in good faith; however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, validity, or completeness of any information on the Site. The Site cannot and does not contain legal advice. The legal information is provided for general informational and educational purposes only, and is not a substitute for legal advice. Consult a licensed attorney for legal advice.

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