Shannon Moore

Trademark Lessons from the LAS VEGAS ATHLETICS

Trademark Lessons from the LAS VEGAS ATHLETICS The name “Athletics” has been part of American sports history for over a…

8 months ago

Trademarks in 2026: What to Watch

Trademarks in 2026: What to Watch 2025 brought change, lessons, and opportunity for brands navigating the trademark landscape. Several trends…

8 months ago

Trademark Your Thanksgiving Brand

Trademark Your Thanksgiving Brand Thanksgiving isn’t just about gratitude, turkey, and pumpkin pie —it also serves as a great reminder…

10 months ago

How to Trademark Your Real Estate Brand

How to Trademark Your Real Estate Brand Building a strong real estate brand takes vision, strategy, and hard work. But…

10 months ago

Quick Guide to USPTO Trademark Description of Mark

Quick Guide to USPTO Trademark Description of Mark When you apply for a trademark in the U.S., one of the…

10 months ago

How to Spot Red Flags When Choosing a Trademark Company

How to Spot Red Flags When Choosing a Trademark Company Hiring a trademark company should make the process of protecting…

10 months ago

Trademark Dilution Explained for Small Businesses

Trademark Dilution Explained for Small Businesses When building a brand, most small business owners focus on creating a unique name,…

10 months ago

Trademark Tips for Veteran Entrepreneurs

Trademark Tips for Veteran Entrepreneurs On this Veterans Day, we honor your service and dedication — and recognize the unique…

10 months ago

How to Spot Fake Trademark Specimens: Red Flags & Specimen Farm Warning Signs

How to Spot Fake Trademark Specimens: Red Flags & Specimen Farm Warning Signs Imagine preparing to trademark your business name,…

10 months ago

Trademark vs LLC

Trademark vs LLC When launching a new business or brand, one of the most common questions entrepreneurs ask is: Should…

10 months ago

Can You Trademark a Scent?

Can You Trademark a Scent? Yes, it’s possible to trademark a scent—but only in rare cases. The U.S. Patent and…

10 months ago

Trademark Class 8: Hand Tools

Trademark Class 8: Hand Tools When filing a trademark, understanding which class your products belong to is crucial. Trademark Class…

11 months ago

USPTO ID Manual Search: Step-by-Step Guide to Finding Goods & Services

USPTO ID Manual Search: Step-by-Step Guide to Finding Goods & Services When you're ready to protect your brand with a…

11 months ago

Trademark Specimen Farms: How Fraudulent Websites Create Invalid Registrations

Trademark Specimen Farms: How Fraudulent Websites Create Invalid Registrations You've chosen the perfect name for your business. You've designed a…

11 months ago

How the USPTO Reviews Your Trademark Application

How the USPTO Reviews Your Trademark Application When you submit a trademark application, a USPTO examining attorney will review it…

11 months ago

Trademark Application Mistakes to Avoid

Trademark Application Mistakes to Avoid You've spent months perfecting your brand name, designing your logo, and building your business around…

11 months ago

Trademark Drawing Types: Standard vs. Special Form

Trademark Drawing Types: Standard vs. Special Form When filing your trademark application, one of the most important decisions you'll make…

11 months ago

Understanding the Trademark Publication Process

Understanding the Trademark Publication Process Congratulations! Your trademark application has cleared the initial USPTO examination hurdles and is now approved…

11 months ago

Collective Membership Trademarks

Collective Membership Trademarks Ever notice those special logos or symbols that professional association members display on their websites, business cards,…

11 months ago

Trademark Rejection: The False Connection Rule

Trademark Rejection: The False Connection Rule Choosing a trademark for your business might seem straightforward, but there's a critical legal…

11 months ago