What do we actually owe our business customers Our employees Ourselves

Dear clients, money comes to great businesses. If you want to open a business for the money alone – DON’T. If you have a product or service to solve a need and enough determination to make it happen – then you will be competitive in the marketplace.

Don’t agree with Jon Fisher’s business moves

At the fan organized June 13 Oakland A’s Reverse Boycott game, 28,000 fans passionately chanted throughout all 9 innings for
the A’s owner John Fisher to SELL. THE. TEAM! From the outset in 2005, John Fisher sought to build a new stadium with enough
surrounding housing, retail and entertainment for multiple streams of income.


Ideal goals to be competitive in baseball.


Unfortunately, in this case, John Fisher chose to demand maximum contributions and subsidies from the City of Oakland and
Alameda Counties. The A’s cut costs to a At any point, said $2,2B John Fisher could have taken what he negotiated and closed the financial gap
himself and built a stadium. Instead, using the city of Las Vegas, which gained x amount of additional leverage over the last 2
years, John Fisher chose to move to Las Vegas.


There is business. There are sports. Many people say sports is a business. It is. But the difference in sports is the rooting of the fan. The
heartfelt visceral experience
of becoming a fan, investing
into a team – loving a team –
over years and years, with
family and friends is all lost if
you forget it’s all about the
fans.
Fans build sports. If sports
owners forget they are mere
stewards of the team, and
they think for even a second
the fans are replaceable,
disposable and ignorable –
then the team has no value.
Then there is no business.
So yes, sports is a business,
For yourself, the same thing.
There are plenty of things to
do in life if you aren’t
keeping up with your own
business. Heck, start a new
business you are more
excited about. Maybe you
are good at just starting
businesses. Start and sell
maybe a better approach!
Find a business opportunity
broker. Look for a competitor
who wants to expand. Offer
the business to your
employees who have more
ideas than you realize. Sell
your business at
https://www.ustrademarkexc
hange.com/.
There are new
A.I. business selling
applications coming soon.

Read the article on the business plan Fisher has.


See:
https://en.wikipedia.org/wiki/John_Fisher_(baseball_owner). https://apnews.com/article/oakland-minimum by strangling player’s payroll. Every good
the player was traded, for less expensive younger players. 67yYet, the A’s stayed competitive at the cost of fan attendance deterioration. This saga went on before John Fisher, then for 18 years with John Fisher. which revolve around the fans. if you cannot serve the fans – in good faith and loyalty – then SELL. THE. TEAM!
For your employees, if you
aren’t running the business
optimally, to enhance their
futures, then SELL. THE.
BUSINESS.
as-fans-reverse-boycott-sell492340255543278241c63de72e2dd
f77
https://www.si.com/mlb/2023/04/21
/athletics-owner-john-fisheralienating-oakland
https://www.theguardian.com/sport/blog/2023/may/04/farewell-to-thecoliseum-baseballs-last-dive-bar

Since we sent the following alert on April 30, 2023, we have had 5 more clients
complain they too were contacted about the following scam. Here it is again.
There is a new phone call trademark scam starting up – as if we needed another one.
The USPTO publishes a list of 85 documented scam examples. See –
https://www.uspto.gov/trademarks/protect/caution-misleading-notices. (See more links
about scams below.)
Personally, I’d add add all the trademark services and attorneys who do not do true
comprehensive legal research as scams as well. On the border is LegalZoom who had
tried to do comprehensive research before, but lately has dumbed down their common law
searches to save $. Most who don’t try are definitely damaging their clients to make a
quick buck. When you do as many trademarks as we do, you see all the people who have
to change their business and product names because little to no research was ever done
to avoid infringement and acceptance at the USPTO. Other firms have 10 years to move
to cancel a registered trademark.
The new scam is done right after a new trademark is filed. The caller id spoofs the
USPTO main phone #. The caller says they a USPTO trademark attorney. They say they
will approve their trademark application for $225, then the TM symbol can be used right
away. They ask for a credit card payment on the spot to compete the scam.
One of our clients alerted us to this event. I reached out to Jason Lott, one of our contacts
at the USPTO. Here’s our LinkedIn exchange:
WEDNESDAY View Chris’ profile
Chris DeMassa 3:28 PM
Hi Jason, hope you are doing well. The person I was referring to above, in Sept, said
she did not want to cooperate in providing any more details.
Today, I have another one. A client of ours who just filed April 2 just told me he has
received 2 scam overtures. They seem very aggressive given he just filed a few
weeks ago. One was the WTR $1420 offer to publish in their directory. Isn’t that
World Trade Review? Our client is sending a copy.
The alarming one was a call he received from someone saying he was from the
USPTO. The # on caller ID was 571-272-1000. Obviously a spoof #! They told our
client they’d approve their trademark application for $225, then he could use the TM
symbol. Our client applied for a service mark in Class 42. Chase Bank flagged it as a
possible fraud for 3 days, until our client approved it a few hours ago. I happened to
call him about another trademark he had wanted.
Have you heard of these new fraud efforts?
Usually I have only seen trademark renewals targeted.
Thank you!
Chris 650-948-0530 -or- Zoom Anytime @https://bit.ly/TradeMarkZoomMeeting
Chris DeMassa 5:19 PM
042623 – xxxxxxxx – WTP scam letter.pdf
Hi Jason. see attached. The WTP scam letter. Chris 650-948-0530
THURSDAY Jason Lott sent the following message at 3:38 PM
Jason Lott 3:38 PM
Yeah, it’s getting really bad out there. We actually just had a scam awareness
webinar today trying to get the word out about these
scams. https://www.uspto.gov/about-us/events/trademark-scams-how-avoidthem-and-what-do-if-you-get-fooled
The phone spoofing one is fairly new, but has been circulating for a
bit. https://www.uspto.gov/trademarks/protect/spoofing-phone-numbers
The WTP scam is older, but they might be using a new address. You can see PDFs
of all the scam letters we’ve collected over the years (including two from WTP) on
our “Caution: Scam alert”
page: https://www.uspto.gov/trademarks/protect/caution-misleading-notices
It’s good you’re keeping an eye out for your clients. If it’s helpful, be sure to direct
them to our “Protect against trademark scams”
page: https://www.uspto.gov/trademarks/protect. There’s lots of good information
there.

All the best for your business!

This still is the best trademark video ever. Even if you have seen it before, take a look
again. NOTHING is more important for your business than your intellectual property!
Crash Course Trademark Primer Video:
Trademarks and Avoiding Consumer Confusion: Crash Course Intellectual Property #5
https://www.youtube.com/watch?v=3gWaAJR5L18
We have been using this copy for over 20 years:
Comprehensive legal I.P. research is needed to make sure your trade name is
LEGALLY CLEAR, before opening, before expansion, before incorporation or
before designing your logo. Similarities in sound, appearance and meaning
affect legal availability too.

Talk to us!

July 31, 2022 was our 30 Year Anniversary!
FACT – TradeMark Express has not had a final refusal at the USPTO in 15 years.
We have never had a refusal in Canada, or any other country ever – in 30 years.
Our work, and your heeding the advice of our network of 10 trademark
attorneys has added up to ZERO trademark filing refusals at CIPO and the
USPTO since 2008.
We wouldn’t be the oldest, most successful trademarking service in North
America without your business.
We also seem to be the last trademark service including some inexperienced
trademark attorneys, who believe in ACTUAL COMPREHENSIVE legal research to
determine if your trademark is LEGALLY CLEAR, before use and before filing any
trademark application – just like the USPTO expects. Yes, this legal research work
is needed – even if not trademarking. Trademarking is advantageous, but every
mark must be LEGALLY CLEAR, based on trademark law.
IF a comprehensive clearance legal research report isn’t 600-800 pages, then it
simply is not done. When enough research strategies are done correctly, and
enough databases are correctly accessed, then and only then will there be a
sizable enough report to prove If any given mark is LEGALLY CLEAR or not.
The problem for most firms is that they rely way too heavily upon an exact name
search on the Internet, and maybe a direct hit search on the CIPO or USPTO web
sites.
They may have been infringing upon some other firms rights in the first place
because comprehensive clearance legal research wasn’t run before first use, or
business start-up. I believe a vast majority of small businesses are totally
unaware of the risk they take when they do not do a full legal search.
At a time when MANY competitors and attorneys are shying away from doing
comprehensive clearance research, from what used to be a 100% practice in
2010, TradeMark Express has chosen to increase its talent in this critical area.
Additionally, we will continue to call out the negligent competitors who sell
trademark “application only” services, based on light Google and direct hit TESS
searches, including unethical attorneys who do not keep the promise to their
clients to protect their best interests. Former USPTO Commissioner David
Gooder called these people “trademark mills”, who “damage” their clients.
It is wonderful to come to work without fear of an angry phone call when a
trademark is refused, like our competitors tolerate every day just for their quick
application only sales. BEWARE of “TRADEMARK MILLS”, as described by USPTO
Commissioner David Gooder, on a conference call with me on June 11, 2021.
Thank you! Chris DeMassa 650-948-0530 / Marcela & Erica 202-496-1600 /
Heather 714-401-3030
Contact Us – Call – Anytime Zoom – Email
TradeMark Express
https://www.tmexpress.com/
Urgent Trademark
https://urgenttrademark.com/
650-948-0530
Los Altos, California Office Staff
202-496-1600
Washington, DC Office Staff
Email: staff@tmexpress.com
Open 7am to 4pm EST, Mon. – Fri.
Since 1992

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