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TradeMark Express Free Expert Consultation Fest Protect Your Brand with One-on-One Guidance from Founder Chris DeMassa For businesses looking to safeguard their brand identity, the upcoming Trademark Consultation Fest offers a unique opportunity for personalized guidance. From July 15 to July 19, between 7am and 7pm PST, entrepreneurs and business owners can book one-on-one consultations […]

TradeMark Express Fans, this Whataburger story is a not so uncommon of trademark lack of common sense. Even the future big guys screw up their trademark rights. In this case, the story has now in 2024 devolved into “Big business vs. small business”. “David vs. Goliath.” It didn’t have to be this way. Are you

TradeMark Express Fans, which trademark service provider operates in “good faith” for their clients? Who can a small business start-up trust with their intellectual property? For every trademark application, the USPTO, will do an internal search of their own database of ~3.5 million trademark. By statute, they are prohibited from researching the other 26.5 million

Trademark Express Fans, yes you! At my May 13 USPTO meeting, I gave the Commissioner, David Gooder a 1000 piece puzzle gift from Seneca Falls, NY where they have the It’s a Wonderful Life Museum. As my blog article series about the need for comprehensive clearance legal research and well done trademark applications, we are getting

Hello Again, last Monday, May 13th I was granted a meeting at the USPTO Alexandria, VA headquarter office with Commissioner David Gooder, Charles Joiner and Jason Lott. My daughter/driver crashed the meeting! I was comforted to find, we were much more on the same side than I had thought. Our concerns of the overall trademark marketplace were

Hello TradeMark Express faithful. I hope to meet with someone at the USPTO when I go there in 4 weeks. Wish me luck. I was inspired again, (as if I needed any more inspiration), while watching the Giants/Rays game last Sunday, April 14. My mission in life seems to have come to combating the outright

Hello, here’s an update on LegalZoom pricing practices. It has been 4 months since my last article, (below). LegalZoom fees have risen from $599 to $649 for what is now called ASSIST. Again, unfortunately, trust is depended upon to sell you. Their carefully worded offer must be deciphered, like a communique from the government of

Hello TradeMark Express faithful. I hope to meet with someone at the USPTO when I go there in 4 weeks. Wish me luck. I was inspired again, (as if I needed any more inspiration), while watching the Giants/Rays game last Sunday, April 14. My mission in life seems to have come to combating the outright

Dear TradeMark Express Clients, higher trademark fees should be the last course of action by the USPTO. They are proposing to dramatically raise their fees on Oct 1, 2024. Please see details of the proposed USPTO trademark fee increase below, from our application staff. Here’s my comments. This chart is from an excellent article by

Two of Trademark Engine operations are named Swyft Filings and Swyft Legal. Unfortunately, there is a prior existing company offering overlapping legal services named Swift Legal. See above and https://www.swiftlegal.com/. Their national Common Law rights have existed since 1976. Swyft Filings and Swyft Legal’s common law rights started in 2021. Swift Legal has 7 more years to enforce against Swyft Filings and Swyft Legal. Will they? Here’s the 3 parts of Trademark Engine

TradeMark Express: I.P. Scams Cont’d….TRADEMARK (not exactly) APEX – “We’re located in San Franco.” EMAIL SCAM There is a proliferation of new email trademark scams. Here’s a new one which 2 of our clients sent us last week – TRADEMARK APEX.Just 40 miles away in San Francisco, I went there. Of course. Why not? But,

Order a United States -or- Canada Federal Trademark Hello Client, eleven days ago was the Super Bowl. It is sports pinnacle event of “fair play”, “good faith” and “good sportsmanship” fun. In our professional lives we want to emulate sports. Build a better business. Beat our competitors. We strive to succeed. Pride is taken, as

Hello Client, eleven days ago was the SuperBowl. It is sports pinnacle event of “fairplay”, “good faith” and “good sportsmanship”fun. In our professional lives we want toemulate sports. Build a better business. Beatour competitors. We strive to succeed. Prideis taken, as we build what we hope to begenerational wealth. Well, at least pay therent…I’d like

Dear Client, wow how to make this short?!Trademark Pearl is the second trademark serviceI am taking a look at for their trademark practices. Here’s some quick comments, with 2 examplesand here’s a terrific write up by SabiReviews. After several conversations with “attorneys” atTrademark Pearl, I decided to drive to their office59 miles away to talk

Dear Client, LegalZoom is the firsttrademark service I am taking a lookat for their trademark practices.Please allow me to frame thesituation with trademarks, so myfindings over the past 2 months willmake sense. Let’s start with the FACTS.1) When you contact a trademarkservice or attorney, their duty andresponsibility is to actually help you. They see the

In the ever changing wild world of business, trademarks are more than just symbols or logos; they’re the embodiment of a brand’s identity, reputation and success. Protecting these valuable assets is crucial for the continued growth of small businesses and the health of capitalism as a whole. Small business is the foundation of capitalism. It

Dear clients, money comes to great businesses. If you want to open a business for the money alone – DON’T. If you have a product or service to solve a need and enough determination to make it happen – then you will be competitive in the marketplace. Don’t agree with Jon Fisher’s business moves At

Trademark Express thanks you for your patronage, patience to get your trademark right and repeat business! We wouldn’t be the oldest, most successful trademarking service in North America without you. Celebrating our 30th Anniversary Trademark Express seems to be the last trademark service including some inexperienced trademark attorneys, who believe in ACTUAL COMPREHENSIVE legal research

Are you fully aware how your intellectual property is legally affected when someone else trademarks the same -or- similar company name? What is intellectual property? Every company name, slogan or logo is subject to trademark law and common law. If your mark is used first, then your firm has common law rights over any other